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Free check for NZ businesses

Why isn’t my business showing up on Google?

Usually it is one fixable thing, and it is rarely the thing people assume. Type your business name below. We read your public Google Business Profile and name the single biggest gap, with the evidence for it. No signup, no access to your profile, nothing changed.

Free, no signup, and the result has a link you can send to whoever looks after the profile.

How it works
  • We find your profile
    Matched on your business name and town against Google’s public place data. If we cannot match one, that is itself the finding, and usually the most valuable one.
  • We check three things you control
    Reviews, opening hours, and the website link. Every one of them is free to fix and none of them needs a web developer.
  • You get one sentence, not a report
    A checklist is easy to ignore. One clear diagnosis, with the evidence under it and a link to the step that fixes it, is something you can act on today.
  • We read, we never write
    List-It shows you what to fix and how. We do not ask for access to your Google profile and we never touch it.
The usual causes, in order

Six reasons a NZ business does not show up, most common first

  1. You have no Google Business Profile, or it was never verified.
    Without a verified profile you cannot appear in the map results at all, no matter how good your website is. This is the single most common cause and it is free to fix.
  2. Your details disagree across the web.
    A different phone number on Facebook, an old address on a directory, a trading name that does not match your registered one. Google trusts what it can corroborate, and contradictions make it cautious about showing you.
  3. Distance, which nobody can edit.
    Google weighs relevance, distance and prominence. If you are searching from across town you may simply be outside the radius for that search. Try it from your own street before assuming something is broken.
  4. Too few reviews, or none recently.
    Reviews are prominence. A business with four recent reviews usually outranks one with twenty from three years ago. Asking two happy customers this week is real work that costs nothing.
  5. Opening hours missing or wrong.
    “Open now” is a filter people use constantly. No hours on the profile means you are quietly excluded from every one of those searches.
  6. Your website is not readable enough to back you up.
    Google and the AI assistants both look for a site that states plainly what you do, where you do it and how to reach you. A site built entirely from images, or with the key details only in a PDF, gives them nothing to stand behind.

Five of those six are free and none of them needs a web developer. The check above tells you which one is yours. And if the market feels too crowded to bother: only 14% of NZ trades businesses are actually findable, so the queue is much shorter than it looks.

Then what

Your Google profile is step one of four

Google is where most people still look, but it is not the only place an AI engine checks before it names a business. The guide walks the free steps in order, starting with the profile this check just looked at.

Questions

Common questions

Why is my business not showing up on Google when I search for it?

Most often one of three things: there is no verified Google Business Profile, your details disagree between Google and the rest of the web, or you are searching from outside the area Google thinks that search covers. Search from your own street on a phone that is not signed in to your business account before assuming the worst, then run the check above to see which gap is actually yours.

How long does it take to show up after I fix something?

Profile changes can appear within days, sometimes hours. Anything that depends on other websites agreeing with you, like a corrected phone number, takes longer because those sources have to be re-crawled first. Reviews start counting as soon as they are posted.

I show up on Google but not on ChatGPT. Why?

They are different problems with the same root. Google can rank a thin page on prominence alone; an AI assistant has to be able to read and corroborate the facts before it will name you in an answer. That usually means the details on your site, your profile and any directory listing all have to say the same thing.

What does this check actually look at?

Your profile’s reviews, whether opening hours are set, and whether the website link is there and points where it should. Those three are the highest-confidence things we can read from Google’s public place data, and they are all yours to change.

Do you need access to my Google account?

No. We read the same public profile data anyone can see on Google Maps. We never ask for access, and we never change anything on your profile.

Will this get me to the top of Google Maps?

Nothing can promise that. Google weighs relevance, distance and prominence, and distance is not something anyone can edit. What this check does is name the fixable gap that is costing you most, so your effort goes to the thing that actually moves.

Why does this matter for AI as well as Google?

AI engines lean on the same corroborating sources you do: a complete profile, consistent details and real reviews. A thin or contradictory profile is a reason for an engine to name someone else instead of you.

Is it free?

Yes, and there is no signup or email gate. Your List-It listing is free too.