Updated 8 October 2026 · every day

AI findability: other

Name: NZ AI-Findability Index, other
Creator: List-It
License: https://creativecommons.org/licenses/by/4.0/

Findable

57.6%

of 16,427 NZ other businesses with a website

National figure, all trades

60.8%

other is 3.2 points below it

Sites that did not load

22.7%

did not resolve when we visited

The four facts

Fact	Share	Businesses
A description of what they do	54.1%	16,427
A phone number	62%	16,427
A logo	77%	16,427
A social profile	43.1%	16,427

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/trades/other, read 8 October 2026), 57.6% of the 16,427 New Zealand other business websites read could be confidently recommended by an AI assistant.

Source register: Companies Office Bulk Data September 2026, no file generation date stated in the release, 769,479 entities
Websites read: 112,573, read between 5 September 2026 and 8 October 2026, of 120,669 on the register with a website
Method: We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed: 8 October 2026 at 6:00 am NZ, frozen 8 October 2026 at 6:00 am NZ
Code: dpl_2WCBGLz4FYYv8L6KqaGDqeQHqnar

How we got this number

Findable, other: 57.6%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
9,462 of 16,427

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.

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The national index · How it is measured · Browse other on List-It · All editions

Frozen editions: September 2026.