{
  "edition": "2026-09",
  "register_snapshot": "2026-09",
  "frozen_at": "2026-09-20T14:17:24.321+00:00",
  "computed_at": "2026-09-20T14:17:17.227+00:00",
  "index": {
    "ai": {
      "n": 35,
      "regions": [],
      "national": null,
      "categories": [],
      "sample_note": "Businesses that somebody chose to check. Not a random sample.",
      "window_days": 90
    },
    "total": 112573,
    "towns": [
      {
        "n": 419,
        "slug": "sydenham",
        "region": "canterbury",
        "findable_pct": 73
      },
      {
        "n": 377,
        "slug": "ashburton",
        "region": "canterbury",
        "findable_pct": 72.9
      },
      {
        "n": 157,
        "slug": "hawera",
        "region": "taranaki",
        "findable_pct": 71.3
      },
      {
        "n": 420,
        "slug": "te-aro",
        "region": "wellington",
        "findable_pct": 69.5
      },
      {
        "n": 349,
        "slug": "wellington-central",
        "region": "wellington",
        "findable_pct": 68.8
      },
      {
        "n": 254,
        "slug": "raglan",
        "region": "waikato",
        "findable_pct": 67.7
      },
      {
        "n": 493,
        "slug": "addington",
        "region": "canterbury",
        "findable_pct": 67.3
      },
      {
        "n": 965,
        "slug": "takapuna",
        "region": "auckland",
        "findable_pct": 67.3
      },
      {
        "n": 1541,
        "slug": "whangarei",
        "region": "northland",
        "findable_pct": 67.2
      },
      {
        "n": 827,
        "slug": "mount-maunganui",
        "region": "bay-of-plenty",
        "findable_pct": 67.1
      },
      {
        "n": 2165,
        "slug": "tauranga",
        "region": "bay-of-plenty",
        "findable_pct": 67
      },
      {
        "n": 799,
        "slug": "cambridge",
        "region": "waikato",
        "findable_pct": 67
      },
      {
        "n": 720,
        "slug": "christchurch-central",
        "region": "canterbury",
        "findable_pct": 66.9
      },
      {
        "n": 431,
        "slug": "masterton",
        "region": "wellington",
        "findable_pct": 66.8
      },
      {
        "n": 486,
        "slug": "richmond",
        "region": "canterbury",
        "findable_pct": 66.7
      },
      {
        "n": 490,
        "slug": "whanganui",
        "region": "manawatu-whanganui",
        "findable_pct": 66.5
      },
      {
        "n": 1456,
        "slug": "queenstown",
        "region": "otago",
        "findable_pct": 66.4
      },
      {
        "n": 611,
        "slug": "blenheim",
        "region": "marlborough",
        "findable_pct": 66.3
      },
      {
        "n": 741,
        "slug": "invercargill",
        "region": "southland",
        "findable_pct": 66.3
      },
      {
        "n": 916,
        "slug": "albany",
        "region": "auckland",
        "findable_pct": 66.3
      },
      {
        "n": 930,
        "slug": "taupo",
        "region": "waikato",
        "findable_pct": 66.2
      },
      {
        "n": 1142,
        "slug": "newmarket",
        "region": "auckland",
        "findable_pct": 65.8
      },
      {
        "n": 1365,
        "slug": "new-plymouth",
        "region": "taranaki",
        "findable_pct": 65.6
      },
      {
        "n": 194,
        "slug": "helensville",
        "region": "auckland",
        "findable_pct": 65.5
      },
      {
        "n": 920,
        "slug": "hastings",
        "region": "hawkes-bay",
        "findable_pct": 65.1
      },
      {
        "n": 304,
        "slug": "cromwell",
        "region": "otago",
        "findable_pct": 65.1
      },
      {
        "n": 250,
        "slug": "burnside",
        "region": "canterbury",
        "findable_pct": 64.8
      },
      {
        "n": 439,
        "slug": "havelock-north",
        "region": "hawkes-bay",
        "findable_pct": 64.5
      },
      {
        "n": 208,
        "slug": "te-puke",
        "region": "bay-of-plenty",
        "findable_pct": 64.4
      },
      {
        "n": 321,
        "slug": "manukau",
        "region": "auckland",
        "findable_pct": 64.2
      },
      {
        "n": 704,
        "slug": "papamoa",
        "region": "bay-of-plenty",
        "findable_pct": 64.2
      },
      {
        "n": 1322,
        "slug": "napier",
        "region": "hawkes-bay",
        "findable_pct": 64.2
      },
      {
        "n": 597,
        "slug": "ellerslie",
        "region": "auckland",
        "findable_pct": 64.2
      },
      {
        "n": 772,
        "slug": "ponsonby",
        "region": "auckland",
        "findable_pct": 64.1
      },
      {
        "n": 884,
        "slug": "wanaka",
        "region": "otago",
        "findable_pct": 64.1
      },
      {
        "n": 398,
        "slug": "whakatane",
        "region": "bay-of-plenty",
        "findable_pct": 64.1
      },
      {
        "n": 1167,
        "slug": "east-tamaki",
        "region": "auckland",
        "findable_pct": 64
      },
      {
        "n": 218,
        "slug": "woolston",
        "region": "canterbury",
        "findable_pct": 63.8
      },
      {
        "n": 2122,
        "slug": "wellington-city",
        "region": "wellington",
        "findable_pct": 63.7
      },
      {
        "n": 565,
        "slug": "rangiora",
        "region": "canterbury",
        "findable_pct": 63.5
      },
      {
        "n": 260,
        "slug": "alexandra",
        "region": "otago",
        "findable_pct": 63.5
      },
      {
        "n": 2666,
        "slug": "christchurch",
        "region": "canterbury",
        "findable_pct": 63.4
      },
      {
        "n": 1581,
        "slug": "nelson-city",
        "region": "nelson",
        "findable_pct": 63.4
      },
      {
        "n": 579,
        "slug": "warkworth",
        "region": "auckland",
        "findable_pct": 63.4
      },
      {
        "n": 883,
        "slug": "grey-lynn",
        "region": "auckland",
        "findable_pct": 63.4
      },
      {
        "n": 1074,
        "slug": "parnell",
        "region": "auckland",
        "findable_pct": 63.4
      },
      {
        "n": 633,
        "slug": "silverdale",
        "region": "auckland",
        "findable_pct": 62.7
      },
      {
        "n": 268,
        "slug": "feilding",
        "region": "manawatu-whanganui",
        "findable_pct": 62.7
      },
      {
        "n": 850,
        "slug": "upper-hutt",
        "region": "wellington",
        "findable_pct": 62.6
      },
      {
        "n": 495,
        "slug": "kerikeri",
        "region": "northland",
        "findable_pct": 62.6
      },
      {
        "n": 308,
        "slug": "levin",
        "region": "manawatu-whanganui",
        "findable_pct": 62.3
      },
      {
        "n": 4508,
        "slug": "hamilton",
        "region": "waikato",
        "findable_pct": 62.2
      },
      {
        "n": 519,
        "slug": "riccarton",
        "region": "canterbury",
        "findable_pct": 62.2
      },
      {
        "n": 472,
        "slug": "timaru",
        "region": "canterbury",
        "findable_pct": 62.1
      },
      {
        "n": 855,
        "slug": "pukekohe",
        "region": "auckland",
        "findable_pct": 62.1
      },
      {
        "n": 226,
        "slug": "motueka",
        "region": "tasman",
        "findable_pct": 61.9
      },
      {
        "n": 1864,
        "slug": "dunedin",
        "region": "otago",
        "findable_pct": 61.6
      },
      {
        "n": 255,
        "slug": "wigram",
        "region": "canterbury",
        "findable_pct": 61.6
      },
      {
        "n": 485,
        "slug": "rolleston",
        "region": "canterbury",
        "findable_pct": 61.6
      },
      {
        "n": 198,
        "slug": "morrinsville",
        "region": "waikato",
        "findable_pct": 61.6
      },
      {
        "n": 156,
        "slug": "middleton",
        "region": "canterbury",
        "findable_pct": 61.5
      },
      {
        "n": 433,
        "slug": "kumeu",
        "region": "auckland",
        "findable_pct": 61.4
      },
      {
        "n": 166,
        "slug": "bethlehem",
        "region": "bay-of-plenty",
        "findable_pct": 61.4
      },
      {
        "n": 560,
        "slug": "gisborne-city",
        "region": "gisborne",
        "findable_pct": 60.9
      },
      {
        "n": 462,
        "slug": "waiheke-island",
        "region": "auckland",
        "findable_pct": 60.8
      },
      {
        "n": 261,
        "slug": "whitianga",
        "region": "waikato",
        "findable_pct": 60.5
      },
      {
        "n": 1339,
        "slug": "palmerston-north",
        "region": "manawatu-whanganui",
        "findable_pct": 60.3
      },
      {
        "n": 181,
        "slug": "glen-innes",
        "region": "auckland",
        "findable_pct": 60.2
      },
      {
        "n": 1226,
        "slug": "rotorua",
        "region": "bay-of-plenty",
        "findable_pct": 60.1
      },
      {
        "n": 740,
        "slug": "onehunga",
        "region": "auckland",
        "findable_pct": 60.1
      },
      {
        "n": 368,
        "slug": "te-awamutu",
        "region": "waikato",
        "findable_pct": 60.1
      },
      {
        "n": 190,
        "slug": "papanui",
        "region": "canterbury",
        "findable_pct": 60
      },
      {
        "n": 481,
        "slug": "titirangi",
        "region": "auckland",
        "findable_pct": 59.9
      },
      {
        "n": 879,
        "slug": "mt-wellington",
        "region": "auckland",
        "findable_pct": 59.8
      },
      {
        "n": 194,
        "slug": "hornby",
        "region": "canterbury",
        "findable_pct": 59.8
      },
      {
        "n": 2189,
        "slug": "lower-hutt",
        "region": "wellington",
        "findable_pct": 59.5
      },
      {
        "n": 217,
        "slug": "otaki",
        "region": "wellington",
        "findable_pct": 59.4
      },
      {
        "n": 483,
        "slug": "orewa",
        "region": "auckland",
        "findable_pct": 59.2
      },
      {
        "n": 209,
        "slug": "matamata",
        "region": "waikato",
        "findable_pct": 58.9
      },
      {
        "n": 932,
        "slug": "henderson",
        "region": "auckland",
        "findable_pct": 58.8
      },
      {
        "n": 975,
        "slug": "porirua",
        "region": "wellington",
        "findable_pct": 58.4
      },
      {
        "n": 192,
        "slug": "oamaru",
        "region": "otago",
        "findable_pct": 58.3
      },
      {
        "n": 23840,
        "slug": "auckland-city",
        "region": "auckland",
        "findable_pct": 58.2
      },
      {
        "n": 771,
        "slug": "paraparaumu",
        "region": "wellington",
        "findable_pct": 58.2
      },
      {
        "n": 258,
        "slug": "johnsonville",
        "region": "wellington",
        "findable_pct": 58.1
      },
      {
        "n": 152,
        "slug": "sockburn",
        "region": "canterbury",
        "findable_pct": 57.9
      },
      {
        "n": 1010,
        "slug": "papakura",
        "region": "auckland",
        "findable_pct": 57.7
      },
      {
        "n": 1032,
        "slug": "mt-eden",
        "region": "auckland",
        "findable_pct": 57.7
      },
      {
        "n": 637,
        "slug": "avondale",
        "region": "auckland",
        "findable_pct": 57.6
      },
      {
        "n": 170,
        "slug": "carterton",
        "region": "wellington",
        "findable_pct": 57.6
      },
      {
        "n": 210,
        "slug": "waiuku",
        "region": "auckland",
        "findable_pct": 57.6
      },
      {
        "n": 158,
        "slug": "ilam",
        "region": "canterbury",
        "findable_pct": 57.6
      },
      {
        "n": 583,
        "slug": "te-atatu",
        "region": "auckland",
        "findable_pct": 57.5
      },
      {
        "n": 261,
        "slug": "devonport",
        "region": "auckland",
        "findable_pct": 57.5
      },
      {
        "n": 404,
        "slug": "birkenhead",
        "region": "auckland",
        "findable_pct": 57.4
      },
      {
        "n": 839,
        "slug": "epsom",
        "region": "auckland",
        "findable_pct": 57.3
      },
      {
        "n": 300,
        "slug": "waikanae",
        "region": "wellington",
        "findable_pct": 57.3
      },
      {
        "n": 410,
        "slug": "massey",
        "region": "auckland",
        "findable_pct": 57.3
      },
      {
        "n": 211,
        "slug": "lincoln",
        "region": "canterbury",
        "findable_pct": 56.9
      },
      {
        "n": 174,
        "slug": "merivale",
        "region": "canterbury",
        "findable_pct": 56.9
      },
      {
        "n": 366,
        "slug": "otahuhu",
        "region": "auckland",
        "findable_pct": 56.8
      },
      {
        "n": 842,
        "slug": "whangaparaoa",
        "region": "auckland",
        "findable_pct": 56.7
      },
      {
        "n": 604,
        "slug": "papatoetoe",
        "region": "auckland",
        "findable_pct": 56.6
      },
      {
        "n": 552,
        "slug": "new-lynn",
        "region": "auckland",
        "findable_pct": 56.5
      },
      {
        "n": 216,
        "slug": "miramar",
        "region": "wellington",
        "findable_pct": 56.5
      },
      {
        "n": 328,
        "slug": "manurewa",
        "region": "auckland",
        "findable_pct": 56.4
      },
      {
        "n": 195,
        "slug": "khandallah",
        "region": "wellington",
        "findable_pct": 56.4
      },
      {
        "n": 203,
        "slug": "mosgiel",
        "region": "otago",
        "findable_pct": 56.2
      },
      {
        "n": 187,
        "slug": "tawa",
        "region": "wellington",
        "findable_pct": 56.1
      },
      {
        "n": 196,
        "slug": "panmure",
        "region": "auckland",
        "findable_pct": 56.1
      },
      {
        "n": 361,
        "slug": "howick",
        "region": "auckland",
        "findable_pct": 55.4
      },
      {
        "n": 188,
        "slug": "pyes-pa",
        "region": "bay-of-plenty",
        "findable_pct": 55.3
      },
      {
        "n": 155,
        "slug": "avonhead",
        "region": "canterbury",
        "findable_pct": 54.8
      },
      {
        "n": 200,
        "slug": "thames",
        "region": "waikato",
        "findable_pct": 54.5
      },
      {
        "n": 195,
        "slug": "st-albans",
        "region": "canterbury",
        "findable_pct": 54.4
      },
      {
        "n": 496,
        "slug": "mt-albert",
        "region": "auckland",
        "findable_pct": 54
      },
      {
        "n": 274,
        "slug": "kaiapoi",
        "region": "canterbury",
        "findable_pct": 53.3
      },
      {
        "n": 1047,
        "slug": "remuera",
        "region": "auckland",
        "findable_pct": 52.8
      },
      {
        "n": 240,
        "slug": "karori",
        "region": "wellington",
        "findable_pct": 52.5
      },
      {
        "n": 219,
        "slug": "pakuranga",
        "region": "auckland",
        "findable_pct": 52.1
      },
      {
        "n": 381,
        "slug": "glenfield",
        "region": "auckland",
        "findable_pct": 52
      },
      {
        "n": 586,
        "slug": "mangere",
        "region": "auckland",
        "findable_pct": 51.5
      },
      {
        "n": 336,
        "slug": "halswell",
        "region": "canterbury",
        "findable_pct": 51.5
      },
      {
        "n": 391,
        "slug": "browns-bay",
        "region": "auckland",
        "findable_pct": 50.9
      },
      {
        "n": 198,
        "slug": "northland-wellington",
        "region": "wellington",
        "findable_pct": 50.5
      },
      {
        "n": 550,
        "slug": "mt-roskill",
        "region": "auckland",
        "findable_pct": 49.5
      },
      {
        "n": 195,
        "slug": "botany",
        "region": "auckland",
        "findable_pct": 49.2
      }
    ],
    "regions": [
      {
        "n": 977,
        "slug": "southland",
        "logo_pct": 84,
        "about_pct": 58.8,
        "phone_pct": 73.8,
        "claimed_pct": 0,
        "socials_pct": 48.9,
        "findable_pct": 66.8,
        "unreachable_pct": 15.7
      },
      {
        "n": 2400,
        "slug": "northland",
        "logo_pct": 79.8,
        "about_pct": 59.8,
        "phone_pct": 70,
        "claimed_pct": 0,
        "socials_pct": 45,
        "findable_pct": 65.4,
        "unreachable_pct": 20
      },
      {
        "n": 1812,
        "slug": "taranaki",
        "logo_pct": 78.9,
        "about_pct": 58.8,
        "phone_pct": 67.9,
        "claimed_pct": 0,
        "socials_pct": 47.9,
        "findable_pct": 65,
        "unreachable_pct": 20.9
      },
      {
        "n": 699,
        "slug": "marlborough",
        "logo_pct": 81.3,
        "about_pct": 59.2,
        "phone_pct": 69.2,
        "claimed_pct": 0,
        "socials_pct": 46.8,
        "findable_pct": 64.4,
        "unreachable_pct": 18.2
      },
      {
        "n": 2837,
        "slug": "hawkes-bay",
        "logo_pct": 78.7,
        "about_pct": 58.2,
        "phone_pct": 68.4,
        "claimed_pct": 0,
        "socials_pct": 47.2,
        "findable_pct": 64,
        "unreachable_pct": 21
      },
      {
        "n": 7002,
        "slug": "bay-of-plenty",
        "logo_pct": 79.5,
        "about_pct": 59.4,
        "phone_pct": 68.6,
        "claimed_pct": 0.1,
        "socials_pct": 45,
        "findable_pct": 63.8,
        "unreachable_pct": 20.3
      },
      {
        "n": 1581,
        "slug": "nelson",
        "logo_pct": 80.1,
        "about_pct": 57.6,
        "phone_pct": 70.1,
        "claimed_pct": 0,
        "socials_pct": 46.3,
        "findable_pct": 63.4,
        "unreachable_pct": 19.7
      },
      {
        "n": 5245,
        "slug": "otago",
        "logo_pct": 79.5,
        "about_pct": 59.1,
        "phone_pct": 67.3,
        "claimed_pct": 0,
        "socials_pct": 46.3,
        "findable_pct": 63.2,
        "unreachable_pct": 20.2
      },
      {
        "n": 9041,
        "slug": "waikato",
        "logo_pct": 78.6,
        "about_pct": 57.7,
        "phone_pct": 67.2,
        "claimed_pct": 0,
        "socials_pct": 45.2,
        "findable_pct": 62.5,
        "unreachable_pct": 21.2
      },
      {
        "n": 13453,
        "slug": "canterbury",
        "logo_pct": 79.8,
        "about_pct": 57,
        "phone_pct": 68,
        "claimed_pct": 0,
        "socials_pct": 45.8,
        "findable_pct": 62,
        "unreachable_pct": 20
      },
      {
        "n": 305,
        "slug": "tasman",
        "logo_pct": 79,
        "about_pct": 57.4,
        "phone_pct": 65.2,
        "claimed_pct": 0,
        "socials_pct": 47.5,
        "findable_pct": 62,
        "unreachable_pct": 21
      },
      {
        "n": 2711,
        "slug": "manawatu-whanganui",
        "logo_pct": 79.5,
        "about_pct": 55.4,
        "phone_pct": 68.6,
        "claimed_pct": 0,
        "socials_pct": 43.7,
        "findable_pct": 61.9,
        "unreachable_pct": 20.3
      },
      {
        "n": 560,
        "slug": "gisborne",
        "logo_pct": 79.6,
        "about_pct": 53.6,
        "phone_pct": 67,
        "claimed_pct": 0,
        "socials_pct": 45.5,
        "findable_pct": 60.9,
        "unreachable_pct": 20.2
      },
      {
        "n": 12472,
        "slug": "wellington",
        "logo_pct": 79.2,
        "about_pct": 55.7,
        "phone_pct": 65.3,
        "claimed_pct": 0,
        "socials_pct": 44,
        "findable_pct": 60,
        "unreachable_pct": 20.6
      },
      {
        "n": 51232,
        "slug": "auckland",
        "logo_pct": 78.2,
        "about_pct": 54.5,
        "phone_pct": 65.4,
        "claimed_pct": 0,
        "socials_pct": 42.8,
        "findable_pct": 58.9,
        "unreachable_pct": 21.6
      },
      {
        "n": 246,
        "slug": "west-coast",
        "logo_pct": 78.5,
        "about_pct": 47.6,
        "phone_pct": 69.1,
        "claimed_pct": 0,
        "socials_pct": 43.9,
        "findable_pct": 57.3,
        "unreachable_pct": 21.5
      }
    ],
    "took_ms": 8251,
    "register": {
      "total": 769478,
      "snapshot": "2026-09",
      "with_logo": 83337,
      "with_town": 709325,
      "with_phone": 129201,
      "with_website": 120669,
      "with_category": 458562,
      "phone_and_website": 74704,
      "phone_website_category": 64419
    },
    "reachable": 89048,
    "categories": [
      {
        "n": 386,
        "slug": "veterinary",
        "logo_pct": 84.2,
        "about_pct": 61.7,
        "phone_pct": 77.2,
        "claimed_pct": 0,
        "socials_pct": 56.7,
        "findable_pct": 70.5,
        "unreachable_pct": 15.8
      },
      {
        "n": 1609,
        "slug": "accommodation",
        "logo_pct": 83.7,
        "about_pct": 62,
        "phone_pct": 75.8,
        "claimed_pct": 0,
        "socials_pct": 47,
        "findable_pct": 68.9,
        "unreachable_pct": 16.2
      },
      {
        "n": 8059,
        "slug": "health-beauty",
        "logo_pct": 82.2,
        "about_pct": 59.3,
        "phone_pct": 73.4,
        "claimed_pct": 0,
        "socials_pct": 51.1,
        "findable_pct": 67.9,
        "unreachable_pct": 17.6
      },
      {
        "n": 1966,
        "slug": "education-training",
        "logo_pct": 81.1,
        "about_pct": 57.3,
        "phone_pct": 70.3,
        "claimed_pct": 0,
        "socials_pct": 49.3,
        "findable_pct": 64.4,
        "unreachable_pct": 18.8
      },
      {
        "n": 27682,
        "slug": "trades-services",
        "logo_pct": 80.8,
        "about_pct": 58.7,
        "phone_pct": 73.5,
        "claimed_pct": 0,
        "socials_pct": 42,
        "findable_pct": 64.3,
        "unreachable_pct": 19
      },
      {
        "n": 3841,
        "slug": "automotive",
        "logo_pct": 80.1,
        "about_pct": 56.1,
        "phone_pct": 73.5,
        "claimed_pct": 0,
        "socials_pct": 45.3,
        "findable_pct": 63.6,
        "unreachable_pct": 19.8
      },
      {
        "n": 1819,
        "slug": "food-producers",
        "logo_pct": 80.5,
        "about_pct": 55.5,
        "phone_pct": 67.1,
        "claimed_pct": 0,
        "socials_pct": 52.9,
        "findable_pct": 63.3,
        "unreachable_pct": 19.1
      },
      {
        "n": 5519,
        "slug": "makers-studios",
        "logo_pct": 78.5,
        "about_pct": 56.2,
        "phone_pct": 64,
        "claimed_pct": 0,
        "socials_pct": 47.2,
        "findable_pct": 61.5,
        "unreachable_pct": 21.1
      },
      {
        "n": 4015,
        "slug": "cafes-eating",
        "logo_pct": 77.4,
        "about_pct": 49.8,
        "phone_pct": 66.2,
        "claimed_pct": 0,
        "socials_pct": 51.9,
        "findable_pct": 61.4,
        "unreachable_pct": 22.3
      },
      {
        "n": 3175,
        "slug": "activities-tourism",
        "logo_pct": 77.8,
        "about_pct": 52.2,
        "phone_pct": 63.7,
        "claimed_pct": 0,
        "socials_pct": 51.3,
        "findable_pct": 60.1,
        "unreachable_pct": 22
      },
      {
        "n": 10285,
        "slug": "retail-shops",
        "logo_pct": 73.9,
        "about_pct": 56.5,
        "phone_pct": 57.6,
        "claimed_pct": 0,
        "socials_pct": 49.5,
        "findable_pct": 59.5,
        "unreachable_pct": 25.9
      },
      {
        "n": 19020,
        "slug": "professional-services",
        "logo_pct": 79.5,
        "about_pct": 55.6,
        "phone_pct": 67.1,
        "claimed_pct": 0,
        "socials_pct": 40.3,
        "findable_pct": 59.1,
        "unreachable_pct": 20.3
      },
      {
        "n": 16428,
        "slug": "other",
        "logo_pct": 77,
        "about_pct": 54.1,
        "phone_pct": 62,
        "claimed_pct": 0,
        "socials_pct": 43.1,
        "findable_pct": 57.6,
        "unreachable_pct": 22.7
      },
      {
        "n": 8769,
        "slug": "web-seo-marketing",
        "logo_pct": 76.6,
        "about_pct": 52,
        "phone_pct": 53.2,
        "claimed_pct": 0,
        "socials_pct": 36.8,
        "findable_pct": 49.4,
        "unreachable_pct": 23.1
      }
    ],
    "definition": "Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.",
    "claimed_pct": 0,
    "computed_at": "2026-09-20T14:17:17.227Z",
    "unreachable": 23525,
    "findable_pct": 60.8,
    "with_website": 112573,
    "findable_of_reachable_pct": 76.9
  },
  "ai": {
    "n": 35,
    "regions": [],
    "national": null,
    "categories": [],
    "sample_note": "Businesses that somebody chose to check. Not a random sample.",
    "window_days": 90
  },
  "summary": {
    "delta": {
      "findable_pct": null,
      "websites_read": null,
      "unreachable_pct": null
    },
    "register": {
      "total": 769478,
      "with_website": 120669,
      "with_website_pct": 15.7
    },
    "top_trade": {
      "slug": "veterinary",
      "findable_pct": 70.5
    },
    "provenance": {
      "notes": "The September 2026 bulk release did not state a file generation date inside the archive, so that field is null rather than guessed.",
      "frozen_at": "2026-09-20T14:17:24.321Z",
      "pass_mark": "At least 3 of the 4 facts.",
      "definition": "Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.",
      "computed_at": "2026-09-20T14:17:17.227Z",
      "min_samples": {
        "town": 150,
        "trade": 200,
        "region": 100,
        "engine_bucket": 50
      },
      "reads_window": {
        "last": "2026-09-20T14:17:17.227Z",
        "first": "2026-09-05T02:42:15.103518+00:00"
      },
      "deployment_id": "dpl_Bvu6wmmMapu7ocUyyq35hcuyKuS1",
      "websites_read": 112573,
      "method_changes": [
        {
          "date": "2026-09-13",
          "change": "Services dropped from the test. It was read from a field List-It writes during enrichment, which only ever ran for claimed listings, so it was structurally false for the ~97k unclaimed businesses in the index and read 0% in every region. The index had always been a 3-of-4 measurement; the code now says so."
        },
        {
          "date": "2026-09-15",
          "change": "The web and SEO category headline was withdrawn. The bucket was too loose to carry a headline, and the true figure for named marketers was 76.2%."
        }
      ],
      "source_audit_id": "a9d39084-e30f-4596-acbf-c5e18075d623",
      "register_release": "Companies Office Bulk Data September 2026",
      "register_entities": 769478,
      "websites_registered": 120669,
      "register_file_generated": null
    },
    "top_region": {
      "slug": "southland",
      "findable_pct": 66.8
    },
    "unreachable": 23525,
    "bottom_trade": {
      "slug": "web-seo-marketing",
      "findable_pct": 49.4
    },
    "findable_pct": 60.8,
    "bottom_region": {
      "slug": "west-coast",
      "findable_pct": 57.3
    },
    "websites_read": 112573,
    "unreachable_pct": 20.9,
    "previous_edition": null,
    "findable_of_reachable_pct": 76.9
  },
  "published": true,
  "notes": null
}